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Web Development Career: Marketing Job Responsibilities in Web Dev

This section has resources on web development job responsibilities in marketing areas. The resources have info and principles on managing web dev functions in this specific area.
If your organization or business is at startup level it’s likely that you or whoever is responsible, is performing all the web dev responsibilities needed in your career area.

Job titles in marketing areas of web dev include acting as chief marketing officer (CMO), internet marketing consultant, internet marketing strategist,  and so on. Job functions or responsibilities center around applying marketing principles to the web or internet environment.

It includes strategic application of the Four Ps of the marketing mix to the web environment. The Four P’s for formulating, coordinating, and applying a marketing strategy are (1) product, (2) price, (3) place and (4) promotion. An additional three Ps were added to make a range of Seven Ps for service industries: 5) Process, 6) Physical Evidence, and 7) People.

In addition to the Ps of marketing is the the Four Cs model, consisting of: 1) consumer, 2) cost, 3) convenience, and 4) communication. The Four Cs model is said to be more consumer-oriented and fits better in the movement from mass marketing to niche marketing.

Whichever model or combination of marketing principles the focus is on the web environment. This is why this web dev area is called internet marketing. The leading internet marketing principles have been categorized into specialties that include Internet advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and so on.

Internet Marketing, Web & Online Marketing

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Pay Per Click (PPC) Internet Advertising

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